The history of the city goes back much before Elvis Presley decided to sing this song.
When we show off the Pearl of the West, as it is also known, to the average vistor who are wise enough to hire a licensed tour guide, we relate physical testimonies of our culture and history from those of us who lived, and suffered the City of Roses before us. A Guadalajara city tour is more of a transmision of our cultural values that shaped this city we inherited, we preserve, and share today. These values are expressed in our music declared intangible patrimony of Humanity by UNESCO that also lists the Agave Tequila Landscape, haciendas, and impressive Cabanas Cultural institute building.
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